Aldar | The Bridges

We are GOOD. We work with the best agencies, on the most interesting briefs for clients who have vision. In the UAE, we shoot with the best in the business, and we make it possible to shoot with some of the best from abroad. The people on our sets – agencies, clients, crew – are family, and it fills our hearts with pride when our family grows to include more like-minded and talented people.

The shoot for Aldar The Bridges with M&C Saatchi was no exception. They allowed us to collaborate with them on one of our all-time favorite projects this year. Perhaps we sound like a broken record when we say this, but with each shoot we wrap, we are continually impressed by how our team and clients are able to surpass our expectations.

Asked to produce an image library to promote an upcoming development on Reem Island, Sam Robinson came to Dubai for our third and absolute best collaboration to date. As the development had not yet launched, we were tasked with finding locations across Abu Dhabi that would embody its urban, yet stylish Manhattan-like feel. Over 3 days, we shot 32 final images that broke the stereotypes of what Abu Dhabi living is supposed to look like. It was modern, active and made the city look fresh and cosmopolitan.

It was a lifestyle shoot with big ideas and simple execution. In all, something beautiful we are happy to share with you.

It's said that what is done in love is done well. Thank you to the people who make us love our work, and give us the strength to do GOOD.

Aldar The Bridges
Agency: M&C Saatchi
Photographer: Sam Robinson
Post Production: The Laundry Room
Assistant: Ollie Coleman, Mark Offemaria
Digital Assistant: James King
Producer: Jolianne Ray
Production Manager: Carrie Ryan
Wardrobe Stylist: Tina Choie
Wardrobe Assistant: Kirsty Walker
Hair & Makeup Artist: Lidia Trzos
Models: MMG Talent & Wilhemina Dubai
Locations: Beautiful Abu Dhabi