DIFC | Building the Image Library

Your brand is established. Your campaigns are on point. But isn't the best way to make an impact with a fresh look?

GOOD Stills specializes in producing large-scale content libraries to be used across a wide scope of media.

We shoot for a week, you use it for years.

One of our most recent collaborations was with Dubai International Financial Centre, who approached photographer Katarina Premfors to refurbish the entirety of their image library — lifestyle, architecture, interiors, food — you name it. Our team spent three weeks building a shooting document tailored to Katarina’s style and DIFC's branding guidelines, planning out a tailor-made collection of 200 images to be shot over 10 days.

GOOD Stills Mood Board

First steps...

Our team spent several days looking high and low for different angles, times and scenarios that we could build into our brief.  The images we shot were building blocks to the document we built alongside DIFC's marketing team, illustrating how we would showcase the entire development.   

GOOD Stills Recce

DIFC encouraged us to submit a variety of nationalities and ages of models to represent the diversity of people who live and work in their neighborhood.  Casting is, without a doubt, one of the most important parts of a successful shoot. We knew that with an allocation of four models per day, we needed talent who were very versatile and able to keep the energy up!

GOOD Stills Casting

Just as important as who we are shooting is how they look. Our wardrobe stylist prepared mood boards showing how our cast would be dressed for every scenario we detailed, making sure to cover a range of styles. Each person needed to feel like a real, individual character-- from the super suited and corporate type, to people from a more youthful and trendy crowd.

Screen Shot 2017-10-17 at 4.48.16 PM.png

Let's Shoot!

With our shoot document and a rock solid schedule in hand, Katarina and our team had a veritable photography playground at our fingertips for 10 days. For each location we had a mood board of inspirational shots to keep us going throughout action-packed days.

Screen Shot 2017-10-19 at 3.48.23 PM.png

After the Shoot...

A very happy client received 200 images showcasing how people really live work and play in Dubai's financial hub. We are proud to have created a foundation of imagery that feels honest to such an exciting Dubai neighborhood, and genuinely look forward to our next collaboration.

So now that you know how it works...

Get in touch! We're always looking for new people to creatively collaborate with -- so let's talk about how we can build a better image for your next campaign.